Let’s start with the fact that all linoleum is not necessarily eco-friendly. But then, what is truly eco-friendly linoleum flooring? On this, opinions are – unfortunately – divided.
Let’s just say that greenwashing is happening everywhere these days, including in the flooring industry. It is good to see that people are becoming more willing to consider sustainable alternatives. But how do you turn this willingness into world-improving actions if you do not really know what is right anymore?
In this blog, we provide three very important insights so you can quickly distinguish true eco-friendly linoleum flooring from those promoted by Greenwashing.
ECO-FRIENDLY LINOLEUM FLOORING ARE AT LEAST CO2 NEUTRAL
To measure is to know. Unfortunately, statistics can be interpreted broadly. Whereas the term “climate neutral” is clearly linked to statistics. Yet this common term is used by various parties in different ways. In our view, you really contribute to the world when a product is truely climate neutral.This is when the product is ready for use. In the case of flooring, the product is not finished until it is installed.
ARE WE TALKING ABOUT THE SAME CLIMATE NEUTRAL?
Yet many floors are sold under the pretense of being “climate neutral”. In doing so, people are not told that this is a floor that has not yet been installed.
After thorough research, we came to the conclusion that linoleum on rolls is on average climate neutral. This only concerns the floor that is still in the factory. When the same floor is installed, the label climate neutral is often far away.
LIQUID LIONOLEUM VS SHEET LINOLEUM
If we compare this with an actual eco-friendly linoleum floor, we see a big difference in the carbon footprint. An average linoleum floor – after installation – off the roll has a carbon footprint of 6.3 kg per m2. While a LIQUID LINOLEUM FLOOR – after installation – has a negative load of -7.72 kg per m2. The same terms such as “climate positive”, “climate neutral” and “sustainable” are often used for floors with different sustainability levels, even though the differences are very large.
WHAT IS THE PROPORTION THAT IS RECYCLABLE
There are countless products that are recyclable. The question is what part of a product is actually reusable? The stamp of recyclable no longer says much – unfortunately. That’s why we delved deeper into the matter.
NATURE KNOWS NO WASTE
Using natural products is a great step toward the eco-friendly side. It’s even nicer if the products, or a large part of them, are reusable. Liquid linoleum has taken a big step with this. This is because the consumption of raw materials is a lot lower than with linoleum from the roll.
In addition, there are other advantages such as:
- Liquid linoleum can be applied directionally without a job plan.
- Liquid linoleum has no seams or welded seams.
- The welding wire of linoleum (from the roll) is made of polyethylene plastic and when installed, 50% of it is discarded (after welding off).
- Liquid linoleum needs no glue so it can be removed cleanly and recycled.
CHOOSE A PRODUCT WITH AS LITTLE CUTTING LOSS AS POSSIBLE.
No cutting loss, also means no unnecessary consumption of valuable raw materials. This is why we exclusively choose LIQUID FLOORING. This can prevent as much as 10% to 15% cutting loss.
DOING MORE WITH LESS
Achieving the same with fewer raw materials is the textbook example of an ECO-FRIENDLY PRODUCT. It also saves on transport and physical labor for installers. A liquid linoleum floor is 40% lighter than linoleum on rolls (looking at the average per m2). This allows for more environmentally conscious choices when it comes to transport. Also, installers are grateful for your choice, since they can work standing up and have to do less heavy lifting.