How greenwashing occurs in the flooring industry

Greenwashing in the flooring industry often happens through misleading labels and marketing. Some companies claim their products are “eco-friendly” based on a small, isolated aspect of production, while ignoring the overall environmental impact. For example, a vinyl floor may be advertised as recyclable or low in VOC’s (volatile organic compounds), but its production still relies heavily on non-renewable fossil fuels, contributing to pollution and resource depletion. The emphasis on one positive trait can obscure the fact that the overall lifecycle of the material is harmful to the environment.

Vinyl, PVC, and laminate floors are some of the most common culprits when it comes to greenwashing. These materials are often promoted as durable and low-maintenance, which they are—but they also involve toxic chemicals and produce significant waste during manufacturing. Moreover, these floors are difficult to recycle, meaning that when they reach the end of their life, they often end up in landfills, where they take centuries to degrade.

The most polluting flooring materials

Traditional vinyl and PVC flooring are particularly harmful. Not only are they made from non-renewable resources, but their production also releases hazardous chemicals into the environment. Furthermore, when these materials are disposed of, they don’t break down easily, leading to long-lasting environmental damage.

Laminate flooring, while often marketed as a “green” option due to its wood-like appearance, is another example. It contains layers of synthetic materials, including resins that can emit harmful vocs, affecting indoor air quality.