Consequences of greenwashing in the flooring sector
As sustainability becomes an increasingly important topic, the demand for eco-friendly products across all sectors, including flooring, has increased sharply. Unfortunately, this growing interest has led to an increase in greenwashing within the flooring sector—where companies promote their products as eco-friendly without making substantial changes to reduce their environmental impact. The […]
Polished concrete
In the world of floor finishes, there is one material that has been drawing more and more attention in recent years: polished concrete. This technique has already proven itself for decades as a versatile choice for both residential and commercial spaces. Let's take a closer look at what concrete polishing entails, and why a polished concrete floor is a […]
The 3 Ps of sustainability; People, Planet & Profit
The 3 P’s of sustainability are all about People, Planet, and Profit. By understanding the interaction between these pillars, companies can create new opportunities for growth, make a positive social impact, and contribute to a more sustainable future. But how does the flooring industry behave toward people? People: empowering lives and well-being […]
What does sustainability mean within the flooring industry?
Sustainability is often confused with longevity in the Netherlands. Longevity can contribute to sustainability, but it is certainly not the same thing. The definition of sustainability Sustainable means, among other things, ‘produced or obtained in a way that places the least possible burden on the environment and nature’, ‘placing the least possible burden on the environment’. In short: ‘relatively environmentally friendly’, ‘resource-saving’. Sustainability is a […]
When is a floor eco-friendly?
If you are looking for a new floor, it is also important to consider the environment. Fortunately, an increasing number of flooring options are environmentally friendly. But what actually makes a floor eco-friendly? There are several factors that determine this. In this article, we will delve deeper into these factors and discuss [...]
